Since the late 90’s PREVAIL has been all over the world gigging. He recorded over 10 cd’s with Swollen Members many of them going Gold and Platinum. His new work is with this nephew in the group The Alpha Omega. We conducted an intelligent and insightful interview and I was excited to hear how urgent their new work is.
“Even though my nephew is in this project Alpha Omega and he is as you mentioned family we could not expect everything to correlate on stage or in the studio. Having said that I was overwhelmed by the progress we made from the beginning” explains Prevail calling in from Calgary about the group’s new EP The Strain.“I even explained I could show him some short cuts and different styles but he wanted to develop his own style of writing and wordplay and he has turned into an amazing emcee in a short amount of time, adds the multi-Juno Award winner and gold and platinum selling artist and co-founder of Swollen Members.
Neph (Corey Joseph) is the elite of Vancouver’s next generation of hungry emcee’s, who has also been privy to the behind-the-scenes workings of the industry throughout his new career.
Together, Prevail and Neph form Alpha Omega.
To be sure, the new cd The Strain shows the duo in excellent form dropping big time hooks and excellent wordplay
Timmins fans will get to check out the show May 24th at the Working Class.
” I think on the new album as you mentioned and also the former cd The Concept some might say it is a not as dark and heavy as some of The Swollen stuff.
Initially we wanted to get out of the gate and have fun but on The Strain tracks like Ouroboros S.I.N.S. and Abyss we do have a heavy vocal tonality and the topics have some more meat lyrically.
I have to say this group has been a dream come true and I want to bring this project to as many people as possible”
Long known as one of one of Canada’s superb free stylers Prevail has not altered his lyric attack.
“Well, I like it when people don’t get the lyrics on the first listen says Prevail. I stick my lyrics in a compartment a lot like the bands I grew up listening to such as A Tribe Called Quest, De La Soul, Jungle Brothers and more. It’s later you might hear a line in the song and say ahh that’s what they are talking about.
Prevail is also old school in the way he starts to form his songs.
“Yes, I go with a pen and paper. Heck, I wear glasses and if I had to look at the keyboard every time I wanted to rhyme it would not work Prevail says with a laugh.
Having said that Neph or I may come in with some stuff but it’s really the passing off of improvised lyrics that is a great way to explore each others writing process”
With the enormous success of Swollen Members who released nine studio albums, one greatest hits album and 2 compilations Prevail considers this part of his career as important in every context.
” I think some artists may think you have to chase the last great single or album they made. It’s a dangerous mindset and I learned early on that you could get into trying to duplicate those feats and that limits you in creating new magic.
Just recently we did an all ages show and a young man around 13 says wow I really love Alpha Omega with Neph and I asked him how he heard abut us and he said his dad was really into Swollen Members but I love this thing. I think it’s great a new generation can take ownership of something now and later when they do some digging it will lend some substance to what they were already gravitating towards” says Prevail
“I have had a number of musical comrades say the feel they are watching the Prevail from 15 years ago and now with Neph and all the new songs I feel re-invigorated. We live for the live show and it is gong to be exciting”
JOHN EMMS is a veteran music journalist, Sun Media contributor, singer-songwriter with Canadian blues rockers THE SHAFTMEN
https://itunes.apple.com/ca/album/the-worlds-gone-crazy/id673101570
JOHN is also on TWITTER
Advertisements
0 Responses to “4 TIME JUNO WINNER PREVAIL TALKS ABOUT HIS NEW PROJECT THE ALPHA OMEGA”